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Corporate site and illustration · 2025
BMS Elements
Building components mean nothing on a white background, so the site shows them inside real architecture, illustrated rather than photographed.
- Model
- In-house AI illustration pipeline
- Category
- Web design & illustration
- Year
- 2025
- Focus
- Illustration, Web design, Front-end
BMS Elements makes components that only make sense once they are part of a building. Product photography of them is accurate and completely uninformative.
The concept put the products into real architectural projects as illustrations, so a visitor sees the context instead of the catalogue. I built the AI pipeline for those images, designed the site around them, then coded and deployed it.
One person, one thread: illustration system, layout and front-end, which is why the pictures and the pages fit each other rather than negotiating.
- 10product illustrations
- 1 pipelinefor every image on the site
- 0stock photography
