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Corporate site · 2022
Grove Energy
Investor-facing site for a solar developer, rebuilt around documents people actually download.
- Role
- IA, design, WordPress
- Duration
- 10 weeks
- Year
- 2022
- Focus
- IA, WordPress, SEO
Grove had 300 pages and no information architecture. Analysts arrived looking for one PDF and left through the search box.
The rebuild reduces the site to nine templates, puts the document library one click from every page, and gives the comms team a block set they cannot break.
Organic traffic recovered inside two months despite dropping two thirds of the URLs.
- 300 → 96pages
- 9templates
- +41%organic sessions
