Logotypes and brandbooks designs vol. 1

Most of these started at zero. No name in use, no colour, no idea what the company wanted to sound like, and a first meeting spent on questions that had nothing to do with design.

What comes out is a system rather than a picture: logo construction, clear space, colour and type scales, motion rules, and a brand book that says what to do when somebody needs the mark on a van, a badge and a favicon in the same week.

Every project ships with the full production set and a plain description of where each file belongs. The measure of a good identity is how rarely anyone has to phone me about it afterwards.