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Visual communication concept · 2023
Strzelnica Family Resort & SPA
A resort where a shooting range sits between a forest and a spa. The concept had to make that read as one place, not three.
- Role
- Concept, visual communication
- Duration
- 8 weeks
- Year
- 2023
- Focus
- Concept, Campaign, Outdoor
Sport shooting, a family resort and a spa in the woods. Say those three things in one sentence and most people hear a contradiction, so the concept started by refusing to treat them as separate offers.
The line runs through discipline and quiet: what sport shooting actually teaches, and the forest that surrounds the place rather than decorates it. Built for the full range of online channels, with the print and outdoor rules already in the file.
It is a concept, so the honest caption is that it was designed to be implemented rather than that it has been. The system is there and it holds.
- 3offers, one story
- 8 weeksconcept to full system
- online to outdoorone set of rules
