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E-commerce · 2024

Ferment

Craft-beer shop on headless WordPress with a checkout the founder can restyle alone.

Role
Design, build, handover
Duration
7 weeks
Year
2024
Focus
WooCommerce, Headless, Performance

A four-person brewery selling out of a plugin-heavy shop that took eleven seconds to load on a phone in the taproom.

I kept WooCommerce for orders and stock, then rebuilt the storefront as a static front-end that talks to it over the REST API. Product photography got a fixed template so the team can shoot new cans on a phone and stay on brand.

Everything editable lives in the CMS. I have not touched the site since handover.

  • 1.1 slargest contentful paint on 4G
  • +27%mobile conversion
  • 0support hours since launch

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