E-commerce · 2024
Ferment
Craft-beer shop on headless WordPress with a checkout the founder can restyle alone.
- Role
- Design, build, handover
- Duration
- 7 weeks
- Year
- 2024
- Focus
- WooCommerce, Headless, Performance
A four-person brewery selling out of a plugin-heavy shop that took eleven seconds to load on a phone in the taproom.
I kept WooCommerce for orders and stock, then rebuilt the storefront as a static front-end that talks to it over the REST API. Product photography got a fixed template so the team can shoot new cans on a phone and stay on brand.
Everything editable lives in the CMS. I have not touched the site since handover.
- 1.1 slargest contentful paint on 4G
- +27%mobile conversion
- 0support hours since launch