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Brand & site · 2023
Hearth
Naming, identity and launch site for a slow-furniture workshop selling one table a week.
- Role
- Naming, identity, site
- Duration
- 8 weeks
- Year
- 2023
- Focus
- Naming, Identity, Static site
Two makers, one product line, and a waiting list they wanted to keep. The site had to feel like the workshop: quiet, wooden, unhurried.
Photography carries the whole page, so the build is mostly a delivery problem. Images are served as AVIF at four sizes with a colour-matched placeholder, which keeps the reveal calm on a slow connection.
The name came out of a two-day session with the makers and a list of 140 candidates.
- 140names considered
- 4image sizes per plate
- 18 weeksorder backlog
