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Brand & site · 2021
Meridian Fund
Identity and site for an early-stage fund that wanted to look like an operator, not a bank.
- Role
- Identity, site
- Duration
- 7 weeks
- Year
- 2021
- Focus
- Identity, Editorial, Static site
Every fund site in the category used the same navy, the same stock skyline and the same three words. Meridian invests in founders who are allergic to that.
The identity is monospaced, plain and slightly technical, with the portfolio treated as a working index rather than a trophy wall.
Founders now cite the site as a reason for the first call, which is the only metric the partners asked for.
- 0stock photography
- 1 pageplus the index
- first callattributed to the site
