Northwind Studio

Northwind had twenty years of built work and a website that showed none of it. The brief was to make the archive the product: fewer words, larger plates, and a reading pace closer to a monograph than a portfolio.

The identity runs on a single grotesque at two optical sizes, a paper-white surface and one ink tone. Every other decision is spacing. A WebGL grain layer sits under the plates and reacts to the cursor, which keeps a very static page feeling alive.

The studio publishes new projects themselves now. Average session time went from fifty seconds to three and a half minutes.