Centrum Warszawa Gamma Knife

People find this centre at a bad moment in their lives. Everything published had to be accurate, plain and free of the cheerfulness that healthcare marketing reaches for by default.

I ran the social channels and the rest of the online material: presentations, video, landing pages and newsletters. The existing identity stayed, extended where it had gaps that only show up once you try to use it on a vertical video.

Alongside that I supported the agencies working on marketing, sales and reputation, which in practice meant being the person who kept every channel looking like the same hospital.