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Social media and online campaigns · 2019-2023
Cetaphil
A global dermocosmetics brand book, a local market, and a weekly deadline that does not care which one wins.
- Role
- Art direction, digital design
- Duration
- 4 years
- Year
- 2019-2023
- Focus
- Social media, Landing pages, Newsletters
Cetaphil arrives with an international identity that is not open to interpretation. The work was running the local channels inside it: social, presentations, video, landing pages and newsletters, week after week.
The craft is in the gap between a global template and a Polish audience. Same typography, same colour, same product rules, but a rhythm and a tone that a pharmacy customer here actually reads.
I worked alongside the agencies handling marketing and sales, which mostly meant delivering material that needed no second round of corrections. On a weekly cycle, that is the whole game.
- 4 yearsof weekly cycles
- 1 brand bookno exceptions requested
- 10campaign sets shown here
