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Digital communication materials · 2024
ISPAD
A medical society with a print-era identity and an audience that reads everything on a phone.
- Role
- Concept, digital design
- Duration
- 3 months
- Year
- 2024
- Focus
- Healthcare, Digital design, Identity
The existing communication was built for paper and for slides, and it worked there. The problem was the phone, where the same layouts turn into grey blocks nobody finishes reading.
So the task was translation rather than redesign. Keep the identity recognisable to people who have known it for years, and rebuild the digital material around the sizes, contrast and pacing the current channels demand.
The result sits inside the existing brand without asking for an exception, which was the whole point of the exercise.
- 7material sets delivered
- 0identity rules broken
- 3 monthsconcept to rollout
