Restylane

Aesthetic medicine is a category where every image is read twice: once by the audience and once by whoever checks whether it is allowed. The global identity gives you the look, the local rules give you the boundaries, and the work happens in between.

I ran the online channels: social, presentations, video, landing pages and newsletters, all inside the international system with the adjustments the Polish market required.

Working next to the agencies on marketing and sales meant the material had to be right first time, in a category where a second round of corrections usually costs a campaign date.